One possible use of video footage would be for councils to create
VNRs(video news releases), which are essentially pre-packaged news stories
with visuals and scripted narration. Local news affiliates will use these
packages to generate inexpensive, localized news stories.
Chris Scherer
Program Officer
New Jersey Council for the Humanities
28 West State Street
Sixth Floor
Trenton, NJ 08608
[log in to unmask]
www.njch.org
-----Original Message-----
From: Arcadia Consulting <[log in to unmask]>
To: [log in to unmask]
Date: Tue, 17 Aug 2010 14:45:27 -0500
Subject: Re: question about MoMS posters and postcards
> Video footage would be a wonderful addition. Our host communities are
> currently using photographs and materials from the website to show
> potential donors and supporters what MoMS is all about. Video images
> would enhance this experience so much.
>
> Alisha Moore Cole
> Missouri Humanities Council
> Museum Consultant
>
>
> On Aug 17, 2010, at 2:18 PM, Davis, Robbie wrote:
>
> > Julie,
> >
> > We definitely want to make more video footage available to councils
> in the near future. As Carol noted earlier, we have PSAs in development
> for Journey Stories and New Harmonies. But, we’ve got lots of footage
> taken in both exhibitions. Would footage of the exhibition itself,
> without sound, be helpful to councils and communities? We’re thinking
> specifically of footage that could be used with local narration,
> perhaps fed to a local television station, well in advance of the
> arrival of the exhibition. Are there other ways you can use this
> footage to your advantage?
> >
> > It’s really exciting to be thinking about all of these
> possibilities!
> >
> > Thanks,
> > RD
> >
> >
> > From: Museum on Main Street [mailto:[log in to unmask]] On
> Behalf Of Julie Mulvihill
> > Sent: Tuesday, August 17, 2010 2:04 PM
> > To: [log in to unmask]
> > Subject: Re: question about MoMS posters and postcards
> >
> > I think a graphics packet is a great start. I also am very
> supportive of any sort of video that could be used by KHC on our
> website as well as for use by the local venues. We had an intern put
> together a short video for New Harmonies that we put on our website.
> It's mainly of the installation workshop and the premiere of the
> exhibit in Kansas. Besides super great shots of Terri Cobb in action
> (thank you, Terri, for all you do), what I like most about it is that
> it's visual... and it's of the actual exhibit so that folks (and
> funders) can see the size and scale of what we're talking about. Check
> it out:
> http://kansashumanities.org/site/programs/museum-on-main-street/89-jour
> ney-stories.html
> >
> > Julie
> > PS - Like Ryun, here in Kansas, folks still like to carry home stuff
> after the first meeting -- it's exciting to bring home postcards and
> posters "from the Smithsonian."
> >
> >
> > On Aug 17, 2010, at 11:55 AM, Harsh, Carol wrote:
> >
> >
> > Thank you all for your insights and honest assessment of these
> publications. This is enormously helpful!
> >
> > One last question. Would there be any interest in us providing host
> communities a graphics package that would be digital artwork for
> invitations, advertisements, etc.? We are currently developing video
> public service announcements for TV use for JS and NH and TWWW. These
> will be available in the Fall. But we have been wondering if makes
> sense for us to think differently about what we provide, especially in
> this digital age. Any ideas?
> >
> > Carol
> >
> > From: Museum on Main Street [mailto:[log in to unmask]] On
> Behalf Of Jack Shortlidge
> > Sent: Tuesday, August 17, 2010 12:54 PM
> > To: [log in to unmask]
> > Subject: Re: question about MoMS posters and postcards
> >
> >
> > Our experience in Ohio pretty much mirrors what Mark writes from West
> Virginia. The number of posters could be reduced by half, I think
> without seriously affecting their impact for most communities.
> Regarding flyers, we're just starting to gear up for New Harmonies in
> 2011 and we'll see how well host sites can use the quantity of flyers.
> I think the post cards are very useful. Please keep the state council
> credit on them if possible, even if that means reducing the number of
> images used overall.
> >
> > Most all of the feedback I've gotten from past tour hosts has been
> very complimentary of the MoMS tour materials, including posters,
> flyers, and post cards.
> >
> > Jack Shortlidge
> > Progrm Oficer
> > Ohio Humanities Council
> >
> >
> > -----Original Message-----
> > From: Museum on Main Street [mailto:[log in to unmask]] On
> Behalf Of Mark Payne
> > Sent: Tuesday, August 17, 2010 10:33 AM
> > To: [log in to unmask]
> > Subject: Re: question about MoMS posters and postcards
> >
> > Our venues have appreciated the postcards and used them for
> invitations and announcements to a variety of groups and souvenirs for
> visitors. I agree that four or five images rather than ten would be
> just Jim dandy. If possible continue to credit the state council on the
> cards as they find their way into many hands. I don't think our council
> needs many, if any, postcards. We've used our allotments to fire up our
> board about the tours but for the most part try not to scoop our venues
> by mailing them out in any quantity. For the most part all our council
> needs is a sample quantity of the materials.
> >
> > Most of our small town venues couldn't use 50 posters productively.
> I've actually gotten a couple of complaints from venues in the past
> that half as many would have been plenty and not as wasteful. Typically
> I think they use clear labels in-house rather than going to a printer.
> I have heard from some that the size would not allow them to run the
> posters through their office printer, if they had one. Our council
> alottment could be reduced to a half dozen posters.
> >
> > The number of flyers could be reduced to 250-500 per site. I think
> they were used mostly to reach educators. Most of our small towns,
> being small towns, don't need bunches and bunches of materials as the
> options for use are limited. Overuse or misuse of promotional
> materials, like political signs, can sometimes have an unintended
> negative effect. The quality of materials you provide is excellent. The
> quantity could be reduced with no significant harm to the cause.
> >
> > Mark Payne, Program Officer
> > West Virginia Humanities Council
> > 1310 Kanawha Blvd. E., Charleston, WV 25301
> > 304.346.8500 ~ 304.346.8504 (fax)
> > www.wvhumanities.org
> >
> > Cultivating the West Virginia state of mind.
> >
> >
> > From: Museum on Main Street [mailto:[log in to unmask]] On
> Behalf Of Paul McCoy
> > Sent: Tuesday, August 17, 2010 10:36 AM
> > To: [log in to unmask]
> > Subject: Re: question about MoMS posters and postcards
> >
> > I don't mind one way or the other about poster size, but I'll second
> Julie about the postcards. Fewer images is fine, but the council name
> is very nice to have. We have a difficult time with acknowledgment from
> host sites as it is.
> > paul
> >
> > On Tue, Aug 17, 2010 at 8:49 AM, Julie Mulvihill
> <[log in to unmask]> wrote:
> > Hi Carol,
> >
> > Thank you for the opportunity to respond. I wish Dan was here to
> offer his thoughts since he organized the last two MoMS tours in
> Kansas, but the sunny beaches of Galveston beckon. Our loss.
> Anyway....
> >
> > POSTERS
> > Some Kansas communities think the posters are too large. This came
> about as we encouraged them to place them in storefronts, and we found
> out that store owners think the posters take up too much space! Many
> of them use clear labels to put their information on the posters, and
> we really encourage that. Otherwise, the connection between the local
> venue and the Smithsonian weakens. Primarily the posters are used as
> promotional materials, but they are also used as give-aways or gift
> shop items. 50 posters is likely too many. They could handle 30. KHC
> does not need that many to use as a council.
> >
> > POSTCARDS
> > The postcards are more popular in Kansas then the posters. Any size
> is fine. Any number of images is fine. They would even be fine with
> only 1 image. The postcards are used primarily as invitations, thank
> you notes, and gift shop items. KHC communities use anywhere between
> 350-500. I really like having the Kansas Humanities Council on the
> back of the postcard. I use them as invitations and thank you notes to
> legislators and other statewide funders. Not having it there removes
> us from the partnership. I confess; I would prefer fewer images
> printed but keeping the councils listed on the postcard.
> >
> > Julie
> >
> > Julie Mulvihill
> > Executive Director
> > Kansas Humanities Council
> > www.kansashumanities.org
> > [log in to unmask]
> > 785-357-0359
> >
> >
> >
> > On Aug 16, 2010, at 12:10 PM, Harsh, Carol wrote:
> >
> >
> >
> > Hi all,
> >
> > Hope you are having a wonderful summer and have enjoyed some time of
> relaxation.
> >
> > We are in the early stages of designing and printing the posters and
> postcards for The Way We Worked and we want to get some quick feedback
> about posters and postcards.
> >
> > We are considering a horizontal poster for The Way We Worked that may
> be about 15” tall x 22” wide. As you know we design them in such a
> way as to leave space for the host communities to overprint their
> names and exhibition dates on the poster. Council names and logos are
> on the posters, too.
> > · Is this size about right, or should the posters be
> smaller?
> > · Do your host towns use clear labels to put their info on
> the posters or do they go to a printer and have them done?
> > · Is 50 posters per town about right? Or is that too many?
> > · Do you think your venues find the posters useful? Or
> should we change them in some way?
> >
> > For the postcards, we are considering changing things up a bit and
> making them a little larger, 5” x 7” rather than 4” x 6”—and
> using 6 images rather than 10 images. This will give the host
> communities more space to print their program schedule or other info
> that they want to put on the postcards.
> > · How popular are the postcards?
> > · How are the postcards used in your states?
> > · Currently we print enough for each town to get 500
> postcards. Is that a good number?
> > · On the back of each postcard, we currently include a
> statement like, “Brought to you by the XXX Humanities Council.” It
> would save MoMS a ton of money if we didn’t customize the postcards.
> How important is it to keep that phrase on them?
> >
> > We would appreciate your responses to these questions. It will help
> us plan appropriately and spend MoMS money wisely.
> >
> > All the best,
> >
> > Carol
> >
> > Carol G. Harsh
> > Director, Museum on Main Street
> > Smithsonian Institution Traveling Exhibition Service
> > P.O. Box 37012, MRC 941
> > Washington, DC 20013-7012
> > 202-633-5333
> > 202-465-5267 (cell)
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> > --
> > Paul McCoy
> > Program Officer
> > Humanities Tennessee
> > 306 Gay Street, Suite 306
> > Nashville, TN 37201
> > 615-770-0006, ext. 17
> >
>
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