Hi Carol, 

It is the consensus in our office that 50 posters are not needed:  30 smaller sized posters that are easily tacked onto bulletin boards or placed in windows would be plenty for each of our sites, with1-2 large posters thrown into the mix. During our last exhibit, host sites requested a banner that could be hung out of doors, which we then gave them monies to fabricate.  Others thought square vinyl banners that could be placed over a sawhorse and be visible from the road or parking lot would be the most useful.  We will be keeping these suggestions in mind for our upcoming exhibit but I thought I'd pass that along in case it ever becomes possible for MOMS to provide these kinds of promotional pieces.

The postcards were not heavily used by Hawaii sites.  One site did offer them for sale with mixed results, while the others used some of the postcards for exhibit-related programming promotion. I like the idea of the 5 x 7 postcard, and limiting the images.  Six images would work fine--- even 4 seems like a good number in terms of offering adequate diversity.  As for the statement "Brought to you by . . . "  we like having that printed on the postcard but understand if you need to save the money---we can work around it. 

Aloha,
Kim
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On Mon, Aug 16, 2010 at 7:10 AM, Harsh, Carol <[log in to unmask]> wrote:

Hi all,

 

Hope you are having a wonderful summer and have enjoyed some time of relaxation.

 

We are in the early stages of designing and printing the posters and postcards for The Way We Worked and we want to get some quick feedback about posters and postcards.

 

We are considering a horizontal poster for The Way We Worked that may be about 15” tall x 22” wide.  As you know we design them in such a way as to leave space for the  host communities to  overprint their names and exhibition dates on the poster.  Council names and logos are on the posters, too.

·         Is this size about right, or should the posters be smaller? 

·         Do your host towns use clear labels to put their info on the posters or do they go to a printer and have them done?

·         Is 50 posters per town about right? Or is that too many?

·         Do you think your venues find the posters useful? Or should we change them in some way?

 

For the postcards, we are considering changing things up a bit and making them a little larger, 5” x 7” rather than 4” x 6”—and using 6 images rather than 10 images. This will give the host communities more space to print their program schedule or other info that they want to put on the postcards. 

·         How popular are the postcards?

·         How are the postcards used in your states?

·         Currently we print enough for each town to get  500 postcards.  Is that a good number?

·         On the back of each postcard, we currently include a statement like, “Brought to you by the XXX Humanities Council.” It would save MoMS a ton of money if we didn’t customize the postcards.  How important is it to keep that phrase on them?

 

We would appreciate your responses to these questions.  It will help us plan appropriately and spend MoMS money wisely.

 

All the best,

 

Carol

 

Carol G. Harsh

Director, Museum on Main Street

Smithsonian Institution Traveling Exhibition Service

P.O. Box 37012, MRC 941

Washington, DC  20013-7012

202-633-5333

202-465-5267 (cell)