Thoughts from Mississippi
Posters:
15x24 is fine, but no larger
please
Host sites vary on how they deal
with labeling so one way is probably as good as another
50 is plenty
The posters are useful
Postcards:
Although I personally love
postcards, I’m not completely convinced that most are as enthused about
them.
Less images and more space on
card probably makes more sense.
Host sites vary on how they use
their postcards ranging from selling them to using for program promotion
500 per site is plenty
If leaving the by-line off will
save a ton of money, please do (but does this mean there will be no description
of the image on the back as well?)
From: Museum on Main
Street [mailto:[log in to unmask]] On Behalf Of Harsh, Carol
Sent: Monday, August 16, 2010 12:10 PM
To: [log in to unmask]
Subject: question about MoMS posters and postcards
Hi all,
Hope you are having a wonderful summer and have enjoyed some
time of relaxation.
We are in the early stages of designing and printing the
posters and postcards for The Way We Worked and we want to get some
quick feedback about posters and postcards.
We are considering a horizontal poster for The Way We
Worked that may be about 15” tall x 22” wide. As you know
we design them in such a way as to leave space for the host communities
to overprint their names and exhibition dates on the poster.
Council names and logos are on the posters, too.
·
Is this size about right, or should the posters
be smaller?
·
Do your host towns use clear labels to put their
info on the posters or do they go to a printer and have them done?
·
Is 50 posters per town about right? Or is that
too many?
·
Do you think your venues find the posters
useful? Or should we change them in some way?
For the postcards, we are considering changing things up a
bit and making them a little larger, 5” x 7” rather than 4” x
6”—and using 6 images rather than 10 images. This will give the
host communities more space to print their program schedule or other info that
they want to put on the postcards.
·
How popular are the postcards?
·
How are the postcards used in your states?
·
Currently we print enough for each town to get
500 postcards. Is that a good number?
·
On the back of each postcard, we currently
include a statement like, “Brought to you by the XXX Humanities Council.”
It would save MoMS a ton of money if we didn’t customize the
postcards. How important is it to keep that phrase on them?
We would appreciate your responses to these questions.
It will help us plan appropriately and spend MoMS money wisely.
All the best,
Carol
Carol
G. Harsh
Director,
Museum on Main Street
Smithsonian
Institution Traveling Exhibition Service
P.O.
Box 37012, MRC 941
Washington,
DC 20013-7012
202-633-5333
202-465-5267
(cell)