Hi Judith,
Our experience of working with Google Arts & Culture has been much like
Bethany's, though our site has been live for several years. I just checked
in with our Lead Developer about how much referral traffic we get back to
our website from our GAC records and it's virtually nil (917 referrals in
four years). We do not normally bother to even track the analytics because
the impact of having our works on the site is so limited with regard to our
own website. And we have had essentially no feedback from folks accessing
our GAC records directly (i.e. not as referrals back to our website), so we
have no idea of any impact the records have had with the GAC context. We
have not engaged in any partnerships with other contributors to date.
My colleague suggested that if you are hoping to drive traffic to your site
from GAC, you would be better off paying for ads on Google. The GAC content
seems currently to be more about 'being seen to participate' than anything
else. Perhaps that will change over time.
If you would like to talk more about our specific experience, I'd be happy
to chat offline.
Frances
On Tue, May 9, 2017 at 4:00 PM, TMSUSERS automatic digest system <
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> There is 1 message totaling 317 lines in this issue.
>
> Topics of the day:
>
> 1. https://www.google.com/culturalinstitute/beta/
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> Date: Tue, 9 May 2017 19:37:40 +0000
> From: Bethany Bannister-Andrews <[log in to unmask]>
> Subject: Re: https://www.google.com/culturalinstitute/beta/
>
> Hi, Judith,
>
> We are participating, but still waiting on our site to go live. I think it
> will be a benefit to us because it's an additional platform for sharing our
> collections, along with the possibility of collaborating with other
> institutions on exhibitions in the platform. They also took ultra-high
> resolution photographs of some of our 2D objects and are creating a Street
> View virtual tour. This is all at no cost to us, so made it very worth it,
> despite the entire process taking a very long time (we were first in
> contact with them 18 months ago; the onboarding process is very, very
> slow). We need to expand our collection's reach, and this is a relatively
> easy (and cheap) way to do it. I've been frustrated by their staff turnover
> and months between communications, but in the end, I think it won't have
> been a lot of effort for a wider reach.
>
> I'm happy to answer any other questions about our participation, too.
>
> Best,
> Bethany
>
> From: The Museum System (TMS) Users [mailto:[log in to unmask]]
> On Behalf Of Scheiber Dahou Judith
> Sent: Monday, May 08, 2017 2:38 AM
> To: [log in to unmask]
> Subject: https://www.google.com/culturalinstitute/beta/
>
> Dear All
>
> Is there any institution which takes part in the google art project? Is
> there any benefit story you could share?
> We are actually updating our emuseum to emuseum5. And with emuseum5 comes
> the API which should make life easier to share collection objects.
>
> I am looking forward to any response.
> Best regards from zurich
>
> Judith
>
> -
> Zürcher Hochschule der Künste
> Zurich University of the Arts
> -
> Judith Scheiber Dahou
> Projektleiterin ITZ Planung
> -
> Pfingstweidstrasse 96, Postfach, 8031 Zürich
> Tel. +41 43 446 22 06
> [log in to unmask]<mailto:[log in to unmask]>
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> www.zhdk.ch<x-msg://16/UrlBlockedError.aspx> / http://www.emuseum.ch/
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> ------------------------------
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> End of TMSUSERS Digest - 8 May 2017 to 9 May 2017 (#2017-66)
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--
Frances Lloyd-Baynes | Content Database Specialist
Minneapolis Institute of Art
2400 Third Avenue South
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